May 7, 2007


TAG Heuer introduces three “motor racing-inspired” watches

Tag Heuer SLR
Tag Heuer SLR. Click image to enlarge

Toronto, Ontario – TAG Heuer has introduced three motor racing-inspired
watches in limited editions aimed at automotive fans, racing fans and watch collectors.

The TAG Heuer Formula 1 watch has been “reinterpreted” with a new look and range of colours. The collection retains its six-sport watch features which include a screw-in crown, titanium carbide coated unidirectional turning bezel with raised fine-brushed steel numbers, water resistance to 200 metres, luminescent hands and markers, sapphire crystal and double safety clasp with extension system. The watch is offered with a black, red or white dial and the chronograph with an orange, red, silver or black dial. Both the watches and chronographs are available on a stainless steel bracelet or rubber strap. The retail prices range from $995 to $1,250.

The Monaco Vintage Limited Edition watch, the newest iteration of the square dial originally made famous by Steve McQueen, pays tribute to the Porsche-Gulf 917K race-car featured in the film “Le Mans.” This 2007 limited edition piece has a black dial with orange and blue stripes, vintage “GULF” logo at 6 o’clock and matching black alligator strap with orange stitching. Its retail price is $3,895. It will be available in June, 2007.

The 2007 TAG Heuer SLR for Mercedes-Benz evokes some of the distinctive design elements in the latest version of the Mercedes-Benz SLR 722. The titanium-carbide black tachymeter bezel was inspired by the painted black carbon front spoiler and palladium-grey wheels rims while red painted hands reflect the red-painted brake calipers. The TAG
Heuer for Mercedes-Benz will be offered as a limited edition of 3,500
pieces. It is available on a rubber strap that mirrors the SLR side grill or a stainless steel bracelet. Retail price is $4,995, and it will be available in June or July, 2007.

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