January 3, 2002

Survey finds silver, white and red top automobile colours in 2001

Troy, Michigan – Silver, white and red were the most popular North American vehicle colours for the 2001 model year, according to the annual colour popularity survey conducted by PPG Industries, the world’s leading automotive paint producer.

“Over the last few years silver has significantly increased in popularity among consumers, displacing green as one of the most popular colours,” said William E. Michael, PPG director of global colour technology, automotive coatings. “White and red – and blue in Europe – continued to maintain their traditional popularity in the colour palette.”

According to PPG, silver – which is part of the neutral colour family – led North American vehicle colour popularity with 19 percent of the market, while white and red decreased slightly to 16 and 15 percent, respectively, compared to the 2000 model year.

The natural colour family – consisting of champagne, gold and lighter shades of brown and orange – remained constant at 14 percent, followed by black and blue at 11 percent each, green at 10 percent and small niche and specialty colours at 4 percent.

Although silver was the colour of choice witth more than 20 percent market share in three segments – mid-size, sport/compact cars and sport utility vehicles/vans – natural colours led the luxury segment with 22 percent and red was the top choice in 2001 for the truck segment with 22 percent.

PPG’s Advanced Colour Design Team – consisting of 20 colourists based in North America, Japan, Europe, South America, India, Australia, South Africa and Malaysia – predicts silver has the greatest potential for growth. Refined and brighter silver shades, influenced by expanding capabilities in technology and updated industrial designs, will dominate consumer choices in this growing colour area, according to PPG.

“Based on colour trend research conducted by the Advanced Colour Design Team, PPG developed 102 new colours to show automakers for 2005,” said Marilyn White, manager of advanced styling, international colour styling group for PPG. “New car colours on the horizon will include exciting shades such as light ice blue, medium teal, burgundy reds, wood-toned and orange browns and yellow shades of green.”

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