CHERRY HILL, N.J. – Subaru of America, Inc. announced today that it will debut a new STARLINK in-car connectivity brand at the 2013 Consumer Electronics Show (CES). Subaru STARLINK cabin technology represents the automaker’s new infotainment strategy. For the first time ever, Subaru will have a stand-alone presence at CES, demonstrating its driver-friendly Aha integration and Eyesight driver-assist system on the all-new 2014 Forester.
STARLINK is the product of a new, cross-functional infotainment team created by Subaru parent company Fuji Heavy Industries. The global team of engineers, planners, and marketing strategists are working together to enhance connectivity & safety technology features in Subaru vehicles, while also simplifying and reducing overall cabin complexity.
“Subaru is proud to unveil STARLINK cabin technologies at the world’s largest consumer electronics tradeshow,” said Akio Takai, FHI Deputy General Manager, and leader of the infotainment cross-functional team (ICFT). “We understand that the driving experience is about much more than mobility, and we know that today’s car shopper is looking for technologies that are value-added but also safe, helping them accomplish their daily errands without adding to driver distraction.”
The STARLINK connectivity suite offerings begin with the trend-setting Aha service by long-time Subaru partner HARMAN International. With Aha, Subaru drivers can safely access tens of thousands of stations of Web-based content such as: NPR podcasts and 900 NPR member radio stations available via streaming; on demand music services such as Slacker MOG and Rhapsody; news, talk radio, and podcasts from around the world; CBS RADIO’s Radio.com; free audio books; personalized hotel recommendations from TripAdvisor; customized weather, surf and local park information; Facebook and Twitter newsfeeds in audio; and personalized restaurant and cafe recommendations from Yelp. The channels from Aha are constantly changing and growing, allowing customers to always be able to access their favorite content from the web.
“Subaru STARLINK is about enhancing the driver’s experience,” said David Sullivan, Cross-Car Planning Manager for Subaru of America. “Aha gives drivers an easy, inexpensive and safe way to interact with information from their smartphone device without touching it while driving – the simple to use interface is transferred to your vehicle navigation screen automatically. We research, talk, and interact with consumers regularly – and many are looking for a safe way to utilize their apps in-car. We think the Aha app integration is a great way to kickoff our STARLINK efforts, and has much of the content our customers are looking for.”
STARLINK will continue to grow, adding content partners and connectivity capabilities over time. It will debut in the all-new 2014MY Subaru Forester in all navigation-equipped vehicles, and will also be introduced as a running change in 2013MY Subaru Legacy & Outback models equipped with factory navigation. 2014MY Subaru Impreza, BRZ, and XV Crosstrek models will all be adding STARLINK integration this summer as well.
Source: PRNewswire / Subaru