Fuji Heavy Industries forecasts hitting 600,000 unit sales goal sometime in 2016 or 2017
The almost recession-proof Subaru is expecting to hit their 2021 North American sales goal way ahead of plan. Fuji Heavy Industries, Subaru’s parent company, says the brand will probably achieve the sales milestone sometime in 2016 or 2017.
According to Automotive News, Subaru is riding a wave of sales success due to demand for the Forester and Legacy. So much demand, in fact, that Subaru is on track to sell a total of 600,000 units per year in North America a full four years ahead of their target date.
Those sales are also coming from a lineup that’s primary built in Japan where the local currency has weakened to a seven-year low, adding more profit to Subaru’s coffers. But, that doesn’t mean that a lower yen is always better.
“I don’t think the cheaper the yen the better,” Yoshinaga told Automotive News.
“It’s most important for the yen to stabilize at a neutral territory and doesn’t fluctuate sharply.”
Subaru’s goal is to sell a total of 1.1 million vehicles globally per year by 2021.