November 8, 2004

Subaru announces name of new 7-passenger crossover vehicle

Mississauga, Ontario – Subaru Canada announced the name of its all-new seven-passenger crossover utility vehicle: the Subaru B9X. The 2006 Subaru B9X is the first-ever Subaru with seating for seven passengers.

Sketch of Subaru B9X 7-passenger crossover
Click image to enlarge

The Subaru B9X, will make its first North American appearance at the Detroit Motor Show press days in the second week of January, and debut in Canada at Le Salon International de l’auto de Montréal, January 14 – 23, 2005.

“This vehicle represents more than just a new style of Subaru,” said Norio Osakabe, president, chairman and CEO of Subaru Canada, Inc. “It’s also a Subaru that will appeal to a larger audience with a higher degree of feature content and refinement, along with a level of driving performance and interior flexibility that makes the Subaru B9X a unique entry in the crossover category. Combined with superior ride and handling for the segment, the Subaru B9X will also appeal to customers looking for greater cargo capacity, expanding the Subaru brand’s appeal to a new group of customers.”

The Subaru B9X design theme first appeared at the 2003 Geneva auto show, on the Subaru B11S concept car, and was further refined on the Subaru B9SC and R1e concept. The new B9X traces both its design heritage and its name from these vehicles.

The 2006 Subaru B9X will be built in the Subaru of Indiana Automotive plant in Lafayette, Indiana.

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