LANGLEY, B.C. –A new agreement between Subaru Canada Inc. and Yokohama Tire (Canada) Inc. has begun.

The full line of premium Yokohama tires, including their winter tires, will be available through Canada’s 88 Subaru dealers, effective immediately.  The agreement gives Subaru owners convenient access to the right tires for their vehicles with the added confidence of dealing with their preferred Subaru dealer.

“The fleet of Subaru cars on the road and the number of intensely loyal Subaru owners continues to grow, and the strong Subaru dealer network plays an important part in that growth,” says Yokohama Canada consumer business unit director Trevor Longley.  “Now those owners can shop for replacement tires from a familiar source – their Subaru dealers. It’s convenient for Subaru owners and helps dealers provide another service for their valued customers.”

Subaru dealers will work with existing Yokohama dealers to manage product distribution.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 700 independent tire dealers and more than 2,000 retail locations.


Source: Yokohama

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