October 2, 2003
Study says internet has greater impact on car purchasing decisions
Westlake Village, California – While the number of consumers visiting automotive web-sites during the new-vehicle shopping process has grown modestly, the impact the Internet is having on buying decisions has increased significantly, according to the J.D. Power and Associates 2003 New Autoshopper.com Study released on Monday.
The U.S. study finds that nearly one-half (49%) of new-vehicle buyers say the Internet impacted their make/model purchase decision