March 14, 2007
Steelback Brewery becomes new title sponsor for Grand Prix of Toronto
Toronto, Ontario – The Grand Prix of Toronto has announced that Steelback Brewery has signed a multi-year agreement to become the event’s title sponsor. The 21-year-old racing event will be held July 6 to 8 at Exhibition Place as the Steelback Grand Prix of Toronto.
The agreement will include advertising during prime television programs such as Hockey Night in Canada, on-pack promotions on Steelback and other products at retail level that will offer consumers a chance to win tickets to the event, and a large bar and restaurant program in several hundred southern Ontario locations.