Goodwood, England – 2011 marks the 100th birthday of the “Spirit of Ecstasy,” Rolls-Royce’s famous flying lady mascot.
To mark the celebration, every Ghost and Phantom produced at the company’s Goodwood facility in 2011 will bear a hood ornament with the inscription Spirit of Ecstasy Centenary 2011 etched into its base.
A number of events have also been planned to mark the year, including a parade of 100 vintage and contemporary Rolls-Royce cars driving through London on February 6, the date on which the design was first registered.
“The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world’s most exclusive and desirable cars.”