May 19, 2005
Spike Lee directs short film for BMW
Munich, Germany – Spike Lee, famous for films including “Malcolm X” and “Do the Right Thing”, is directing a short advertising film for the new BMW 3 Series Touring.
The film continues BMW’s tradition of short films presented on the Internet, including “The Hire”, which has been running since 2001; eight films, directed by such Hollywood heavyweights as John Woo, Guy Ritchie and Tony Scott, have been seen by more than 75 million visitors at www.bmwfilms.com.
As a preview, BMW showed an exclusive screening of the “making of” the film at the Cannes Film Festival yesterday.