Westlake Village, California – Smartphone owners are far more interested in vehicles that offer communication and connectivity features than those still using traditional cell phones, according to a new report by J.D. Power and Associates.
Of the 51 per cent of respondents who own a smartphone, more than 77 per cent indicated interest in wireless connectivity systems for their vehicles before the price was revealed, versus the industry average of 64 per cent. More than 56 per cent of smartphone owners are interested in mobile routers, versus an industry average of 46 per cent, and 47 per cent of smartphone owners were interested in having an in-dash computer, versus the average of 38 per cent.
Approximately 30 per cent of smartphone owners said they checked emails or sent texts while in their vehicles. Of these, nearly 40 per cent said they would like to have the ability to have e-mails read aloud through the vehicle’s sound system, while a similar proportion would like the ability to have text messages displayed on an in-vehicle screen.
The study also found that nearly 40 per cent of vehicle owners with smartphones currently use them in the vehicle to get driving directions; approximately 20 per cent use them to listen to music through connection to external or vehicle speakers; and that smartphones are the next-most-mentioned device for in-vehicle connection after portable digital music players.