May 24, 2007
Smart named Official Global Partner of Live Earth concerts
Stuttgart, Germany – DaimlerChrysler has announced it is the world’s only automaker serving as an official partner of the Live Earth concerts and the “Save Our Selves – SOS” campaign against global warming, launched by founder Kevin Wall and partner Al Gore. Smart will provide the official shuttle service for all artists and other celebrities participating in the Live Earth concerts on July 7, 2007.
“With the Smart Fortwo, DaimlerChrysler has set new standards in urban mobility and low CO2 emissions in inner cities without making any sacrifices in terms of functionality, comfort or driving pleasure,” says Dieter Zetsche, Chairman of the Board of Management of DaimlerChrysler and head of Mercedes Car Group. “This vehicle combines like no other a modern lifestyle and individual mobility with environmental protection. We are therefore happy that the Smart, which boats the lowest CO2 emissions of any vehicle on the market, will support the Live Earth concerts and the SOS campaign.”
The objective of the Live Earth concerts is to mobilize more than two billion people to play an active role in climate protection. The nine concerts will be held at venues in Sydney, Tokyo, Shanghai, Johannesburg, Istanbul, Hamburg, London, Rio de Janiero and New York, featuring performances by artists such as The Police, Madonna, Genesis, Bon Jovi, The Red Hot Chili Peppers, and Sheryl Crow.