Troy, Michigan – Silver has kept its spot as the most popular vehicle colour in the world for the tenth consecutive year, according to PPG Industries. The colour’s popularity is the highest it has been since 1990, when PPG began collecting its data.
In North America, the silver, grey and charcoal category saw a dramatic rise in popularity to 31 per cent this year, having reached 25 per cent in 2009, and 20 per cent in 2008. Black and white were tied for second, followed by red, blue, naturals such as browns, tans and golds, while green was last. In 1994, green was the most popular colour in North America at 21 per cent, while silver held only eight per cent.
“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane Harrington, manager of colour styling in automotive coatings. “And with more than two-thirds of cars in North America being black, silver or white, one might be inclined to believe that vibrant colours don’t exist in automobiles anymore. But that’s not true. The fact is that these shades continue to evolve. New advances in pigments and technologies are giving today’s vehicles different textural appearances and iridescent sparkle.”
In Europe, silver and charcoal led with 32 per cent, followed by black, white, blue, red, naturals, green, and other/niche colours. In the Asia/Pacific region, silver and charcoal held 33 per cent, followed by white, black, red, blue, naturals, other/niche, and green.