December 11, 2003
Silver remains top vehicle colour
Troy, Michigan – The 2003 model year marks the third consecutive year that silver ranked as the most popular vehicle colour in North America, according to the annual global colour popularity survey conducted by PPG Industries, the world’s leading manufacturer of transportation coatings.
Overall, silver topped all other colours among North American vehicles produced in the 2003 model year with 24 percent, up from 22 percent in 2002. Silver also led global colour popularity with 29 percent for the 2003 model year.
In addition, silver, a member of the neutral colour family, replaced natural tones such as champagne, gold, and lighter shades of brown and orange as the leading colour in the luxury vehicle segment with 24 percent and matched the perennial favorite white as the most popular colour in the truck segment at 21 percent.
“Silver will define the first decade of the new millennium,” said Lorene C. Boettcher, manager, Global Design and Colour Marketing, automotive coatings for PPG. “The sophisticated and high-tech look of silver, its ability to accentuate a vehicle’s design and advances in coatings technologies that drive the creation of new interpretations of silver will help maintain its popularity for the next several years.”
According to Boettcher, in the 2007-2008 model year, silver will become more complex with blue and gold influences and will incorporate fine to coarse metallic flakes to add sparkle effects.
Research conducted by PPG reveals that for the 2003 model year, white and red were featured on 16 and 14 percent, respectively, of vehicles produced in North America, matching their popularity in the 2002 model year. Black increased in popularity to 13 percent from 10 percent, followed by the natural colour family and blue, each with 11 percent, and green with 7 percent. Other niche and specialty colours held constant at 4 percent.
Global colour trend data collected by PPG found white, at 19 percent, was the second most popular colour worldwide in 2003. On a global level, black and blue finished at 13 and 11 percent, respectively. Red was featured on 10 percent of vehicles produced around the world, while green and naturals each appeared on 7 percent of the vehicles. Niche and specialty colours were at 4 percent.
This year, PPG surveyed approximately 22 automakers around the world to compile its colour trend data.