April 16, 2004


Silver most popular colour with Chrysler, Dodge, and Jeep owners

Windsor, Ontario – For the second year in a row, silver is the most popular vehicle
paint colour selected by Chrysler, Dodge and Jeep vehicle owners. Silver is
followed by various other neutral hues, such as graphite and almond. The strength of
neutral colours is currently the trend throughout the industry.

“In Canada, nearly one out of every five Chrysler, Dodge and Jeep vehicles sold is
silver,” said Ron Smith, Vice President – Marketing, DaimlerChrysler Canada. “When
purchasing a new vehicle, car buyers rank colour right next to make and model when
formulating their new vehicle wish list.”

To formulate colours for future automobiles, Chrysler Group employs a creative staff
dedicated to developing colour ideas. With a two- to three-year timeframe for
bringing a new automobile to market, the challenge for an automotive designer is to
predict which colours will be popular in the distant future. Chrysler Group
typically offers eight different colours for each of its models.

“We refer to industry colour forecasts, including the Colour Marketing Group and the
International Colour Authority in order to validate our colour direction,” said
Hackstedde. “We have our fingers on the pulse of which colours will be popular in
the future.”

New this year are colours Electric Lime Green on the Jeep TJ, Dark Plum and Cool
Vanilla on the Chrysler PT Cruiser, Deep Beryl Green and Dark Khaki on the Jeep
Grand Cherokee, Aero Blue on the Chrysler Crossfire and Classic Yellow on the
Chrysler Crossfire Roadster Limited. Fresh neutrals such as Magnesium, Mineral Gray
and Linen Gold will also be new introductions to the corporate palette.

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