Calgary, Alberta – Shell has launched its new “Protect Your Engine Against Gunk” campaign, including extra Air Miles on specific grades.
From April 26 to July 11, 2010, Shell customers will receive ten times bonus Air Miles reward miles on Shell V-Power gasoline and V-Power diesel, and three times bonus miles on Shell Bronze and Silver gasoline grades, and regular diesel.
“The focus of our fuels marketing activities in 2010 is all about vehicle protection against engine gunk,” said Diana Hamadeh, communications manager for Shell Canada. “In today’s economic environment, motorists are keeping their vehicles longer, so it’s even more important to protect the investment people have made in their vehicles. In 2010, the protection benefits of Shell Nitrogen Enriched Gasolines will be emphasized during our (second-quarter) national fuels program and throughout the year in key local markets, in an effort to drive loyalty and site traffic to Shell-branded stations.”