April 22, 2003
Shanghai GM unveils Buick Excelle sedan based on Daewoo model
Shanghai, China – Shanghai General Motors (Shanghai GM) unveiled the Buick Excelle at the Shanghai auto show. The launch of the new product represents the joint venture’s entry into China’s high-potential lower-medium sedan segment.
The Excelle is based on a global platform from GM Daewoo Auto & Technology (GM Daewoo) that was first introduced in November 2002
“With China’s rapid economic development, the country’s growing legion of private car buyers are migrating toward midsize products,” said Chen Hong, President of Shanghai GM. “The Excelle is aimed at the mainstream car buyer who has high aspirations, both follows and sets trends, and has a desire to excel and advance in life. With its modern styling, spacious interior, user-friendly features and outstanding performance, the Excelle meets the demands of those who are looking for a powerful, contemporary automobile for both business and personal use.”
“The arrival of the Excelle signifies the opening of a new era for the lower-medium sedan segment in China. It raises the bar with its unique combination of outstanding brand equity, advanced technology and Shanghai GM’s superior