October 3, 2007


September auto sales “respectable” but not great, analyst says

Richmond Hill, Ontario – Canadian new car sales enjoyed a “respectable month but not a great month,” says industry analyst Dennis DesRosiers, noting that sales were down 2.9 per cent over last year, and that sales were higher four times in the last eight years.

“The economy was still very strong in September and prices were coming down with the strong dollar and the huge incentive dollars in play, so there must be other things at work,” DesRosiers says.

DesRosiers suggests that a weakness in the U.S. dollar, with customer perception that prices are too high, may be to blame, but says “With this story blasted from one end of the media to the other, I’m sure some consumers just sat on their hands. This is how markets work and why I’m not concerned about the price differentials.”

Sales for September 2007 were as follows:

Manufacturer September 2007 September 2006 Per cent change
Chrysler 17,011 16,191 +5.1
Ford 13,851 15,294 -9.4
General Motors 31,922 35,166 -6.4
Acura 1,525 2,180 -30.2
Audi 620 850 -27.1
BMW 1,929 1,826 +5.6
Honda 13,317 14,702 -9.4
Hyundai 7,080 6,090 +16.3
Infiniti 471 580 -18.8
Jaguar 58 60 -3.3
Kia 3,330 2,471 +34.8
Land Rover 279 221 +26.2
Lexus 982 957 +2.6
Mazda 7,055 7,044 +0.2
Mercedes-Benz 1,329 1,229 +8.1
Mini 320 291 +10.0
Mitsubishi 1,260 1,015 +24.1
Nissan 5,947 6,544 – 9.1
Porsche 160 128 +25.0
Saab 168 277 -39.4
Smart 31 192 -83.9
Subaru 1,575 1,292 +21.9
Suzuki 1,058 904 +17.0
Toyota 15,910 16,247 -2.1
Volkswagen 2,854 3,176 -10.1
Volvo 785 831 -5.5
Passenger Car 70,783 72,813 -2.8
Light truck 61,044 62,951 -3.0
Total light vehicle sales 131,827 135,764 -2.1

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