September 19, 2003

SEMA to launch new show in Atlantic City

Diamond Bar, California – SEMA, the Specialty Equipment Market Association, has announced plans for the International Auto Salon-Atlantic City, Friday through Sunday, May 21-23, 2004. The new event, to be held in the newly redesigned Atlantic City Convention Center, will mirror the best elements of the International Auto Salon-Los Angeles and add features to meet the unique needs of the East Coast market.

“The Eastern region holds great potential for this market — our members believe a business-to-business event combined with a stellar consumer show will continue to build this segment of the industry,” said Christopher J. Kersting, SEMA president and CEO. “Tapping into the largest wave of vehicle enthusiasts in decades is a critical priority for the industry, the SEMA International Auto Salon-Atlantic City will help businesses reach one another and a huge population of young consumers.”

SEMA first tracked the sport compact performance market in 1997, when retail sales of accessories and products for this automotive market sector totaled $295 million. Growth has been in the double digits every year, averaging 52.2%. In 2002 retail sales reached $2.367 billion.

The association forecasts continued and dynamic growth and expects the IAS bi-coastal show schedule to help propel that growth.

The SEMA International Auto Salon-Los Angeles is slated for Friday-Sunday, April 2-4, 2004, and will be held at the Los Angeles Convention Center.

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