Laval, Quebec – BFGoodrich has launched its upgraded website, which allows enthusiasts to select and “drive” tires online.

The site can be found at BFGoodrich Tires.

“The new BFGoodrich Tires website is a destination where driving enthusiasts can find a tire that will not only get them from Point A to Point B, but also fits their lifestyle,” said Duane Thomas, brand communications manager. “Consumers can choose the correct tire by driving through the upgraded, comprehensive tire selector, as well as view compelling video that brings the BFGoodrich Tires experience to life.”

Upgraded features include driving scenarios, a tire selector with more than 500 vehicles, ratings and reviews from enthusiasts, custom-designed social media, the company’s history, and news and events.

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