October 21, 2002
Saturn Canada enters the fleet business
Oshawa, Ontario – General Motors of Canada announced that Saturn has entered the Canadian fleet business – its Multiple Vehicle Purchase (MVP) program enables the company to sell to commercial and rental customers.
“Just as Saturn brought an entirely new shopping experience to retail customers, Saturn MVP is poised to bring that same level of satisfaction and uniqueness to the fleet buyer,” said Dave McCall, Director of Saturn Saab Isuzu in Canada. “Saturn Saab Isuzu retailers in Canada ranked highest in overall service satisfaction in the 2002 J.D. Power Canadian Customer Commitment Study, surpassing all the luxury brands. We think fleet buyers will really appreciate this level of service.”
McCall added, “With the new VUE sport-utility, the all-new ION small sedan, and the re-designed L-Series mid-size sedans, the Saturn MVP program offers fleet buyers a range of vehicles that can meet almost every need.”
Saturn’s MVP program is available through all 63 Saturn dealerships across Canada.