September 5, 2003

Saturn builds more playgrounds

Oshawa, Ontario – This fall Saturn Canada will unveil 36 new and restored playgrounds as part of Saturn’s annual playground program. 2003 will mark the seventh year Saturn Retailers have worked to build and revitalize safe play places at schools, parks and hospitals across the country. To date, Saturn Retailers have built or refurbished more than 220 playground projects.

This year, the national program will see Saturn Retailers build eight playgrounds in Western Canada, 15 in Ontario, 8 in Québec and five in Atlantic Canada. Projects range from a new playground at a small school for students with special needs to refurbishing a play structure at a local hospital for sick children.

“At Saturn, we firmly believe that children are entitled to fun and safe places to play. That’s why we are continuing to support communities that wish to revitalize existing playgrounds or build new ones,” said Eric LeBlanc, Saturn Canada’s advertising and promotions manager. “Saturn Retailers and their staff are very pleased to once again be working with their customers and members of their local communities to provide new and improved environments for Canadian children to enjoy.”

A recent study conducted on behalf of Saturn Canada shows that there is broad public awareness and appreciation of the automaker’s longstanding commitment to playground development across Canada. The research, conducted by Toronto’s Impact Research this spring, involved asking more than 1,000 Canadians in seven cities across the country what issues mattered the most to them and where they felt Saturn should focus its community investment. The results revealed that children’s issues topped the list for 30% of all respondents.

For more information on Saturn Canada, visit

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