Saskatoon, Saskatchewan – The Health Sciences Association of Saskatchewan (HSAS) and Mothers Against Drunk Driving (MADD) Canada have teamed up again this summer to urge Saskatchewan motorists not to drive while impaired by alcohol or drugs. The public awareness campaign was launched at the Royal University Hospital in Saskatoon, to highlight the message of “Don’t spend your summer with us – don’t drink or take drugs and drive.”
The campaign materials include new posters, fridge magnets, transit kingboards in Regina and Saskatoon, and a radio public service announcement. The organizations will be raising awareness during the peak crash times around the summer holiday weekends, to the Labour Day weekend.
“Our partnership with HSAS allows our message to get to more Saskatchewan citizens more often,” said Margaret Miller, MADD Canada national president. “We work well together because we know only too well the potential for tragedy when people drink or take drugs and drive. We want to avoid the road crashes and hospital visits. So have fun through the summer, but we ask everyone to drive sober on the roads and waterways, and don’t get in a vehicle or a boat with a driver who has been drinking.”