Phoenix, Arizona – Bridgestone Americas has kicked off its fifth annual Safety Scholars Video Contest, which will be open this year to most Canadian students as well.

The contest, one of Bridgestone Americas’ teen driver safety initiatives, asks students to create short, automotive safety-themed videos that encourage their peers to make better decisions. The submissions are narrowed down to ten finalists, which are posted online for voting. The contest is open to those aged 16 to 21 in the U.S. and in all of Canada except Quebec.

“Every year, the submissions that we receive in the Safety Scholars Video Contest continue to amaze us,” said Angela Patterson Sikes, digital media coordinator of community and corporate relations for Bridgestone Americas. “Not only are they innovative, creative and very well executed, but they present vital safe driving messages that are relevant to both novice and veteran drivers. Peer-to-peer communication can influence behaviour, and our program is simply one way for teens to talk to their peers about the importance of safe driving practices.”

Canadian winners will receive a $5,000 cash prize, while U.S.-based winners receive a US$5,000 college scholarship and set of Bridgestone tires.

For contest rules, or to enter, visit Safety Scholars. The contest runs until May 13, 2011, with the winners announced on June 28.

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