Edmonton, Alberta – The 2009 “Be Smart. Be Safe.” tour, presented by the Insurance Bureau of Canada (IBC), has kicked off in Edmonton, Alberta. The travelling display, now in its second year, will visit approximately 30 fairs and festivals from June through August.

“IBC has a long history of working with governments and safety organizations to make our communities safer,” said Jim Rivait, vice-president, Alberta and the North, IBC. “From seatbelt laws and graduated licensing to campaigns against drinking and driving, insurers have always been at the leading edge of injury prevention initiatives. Be Smart. Be Safe. is a natural evolution of that tradition.”

There are approximately 400 fatalities and 27,000 injuries every year on Alberta’s roads. Driver errors are responsible for over 90 per cent of collisions, which IBC attributes to contributing factors such as inexperience, driver fatigue, distractions, unexpected road hazards and weather conditions.

IBC has upgraded its popular driving simulator, now known as DUMB Car 2.0, to cover a broader range of road safety issues including distractions, adverse weather conditions, road hazards, and identifying the point of no return at traffic lights. There is also an eco driving segment to teach drivers how to improve fuel efficiency and reduce carbon footprints.

Also new to the tour this year is the Hazard House, an interactive simulator that teaches families about fire safety and injury prevention.

In the coming weeks, the tour will travel to Red Deer, Medicine Hat and Drayton Valley, before heading to Sherwood Park for Strathcona County Canada Day celebrations. For the complete tour calendar, visit IBC.

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