July 4, 2005

Saab receives responses to its “Think Outside The Box” campaign

Toronto, Ontario – Not long after its recent launch, Saab Canada’s “Think Outside The Box” campaign, which asks for ideas on how to make Toronto a better city, has yielded responses from a number of high-profile residents.

Some of the ideas put forth included synchronized traffic lights on main thoroughfares to ease traffic congestion, suggested by filmmaker Norman Jewison; mirrors at pedestrian crossing buttons “to allow citizens to check their wigs after dashing fetchingly across the street in a stiff breeze” from media darling and former mayoral candidate Enza the Supermodel; develop a “strong mayor system” to allow the mayor to develop a long-term strategic plan and budget, from Toronto Board of Trade president Glen Grunwald; and bury hydro lines below ground, from architect Eberhard Zeidler.

The initiative is still accepting suggestions, which may be made at www.saabcanada.com/thinkoutsidethebox. A random draw will be made of all entries, with one participant receiving the use of a 2006 Saab 9-3 Sport Combi for one year. The submission period ends July 22.

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