June 23, 2005

Saab challenges Torontonians to make a better city

Toronto, Ontario – Saab Canada is calling on Torontonians to express their views on how to improve their city. The initiative, called Think Outside The Box, was launched at the opening of the ideaCity conference in Toronto, being attended by such people as June Callwood, Gord Downie and Peter C. Newman.

The initiative challenges Torontonians to visit a special Web site, www.saabcanada.com/thinkoutsidethebox, and vote on issues they feel are most crucial to making Toronto a better city.

Once the submission period ends on July 22, Saab Canada will announce the most popular issues and most interesting ideas submitted. All entries on the site are entered into a random draw that will award one participant the use of a new 2006 Saab 9-3 Sport Combi for one year.

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