February 21, 2003
Saab Canada to sponsor theatre production
Montreal, Quebec – Saab Canada, a division of General Motors of Canada, announced that it will be the presenting sponsor of Man Inc. – a mixed-media musical play that combines movie clips, jazz and dance with traditional theatre. Man Inc. will open at the Monument National in Montreal on March 27, 2003.
David Staniforth, Marketing Manager for Saab Canada said, “Man Inc. is a unique theatrical experience that will reach out to the self-assured, independent thinkers that aspire to own Saab cars. The Man Inc. musical and art exhibition represents the unconventional essence of Saab.
“Saab Canada has sponsored a number of unique art, design and technology events in Canada, including ArtCite in Montreal and IdeaCity in Toronto, that embody Saab’s ideals and design philosophy. Saab is characterized by originality, novel approaches and the power of innovation. We build cars with their own very distinct identity in both design and driving experience and we are very excited about Man Inc.”
Saab Canada will be presenting sponsor of the play and the exclusive partner of the exhibit. Sponsorship also entitles Saab Canada to pre-event and on-site marketing opportunities.