“A performance brand needs a flagship and it needs an accessible sport car.”
Mazda doesn’t have a monopoly on sports car rumours. Acura — once the aspirational brand for those upgrading from tuned Civics — is back in the pages again with the same old rumour we’ve heard before.
Car & Driver is reporting a replacement for the Acura Integra/RSX could be in the works based on an interaction the buff book had with Acura chief designer Dave Marek.
“A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car,” Marek said to C&D.
In the 1990s, Acura had just that combination with the Integra/RSX providing an attainable option and the NSX, at the very top, maintaining Acura’s top-flight image. These days, Acura is bereft of both, at least until the new NSX finally comes to market in 2015.
As far as attainable performance goes, Acura probably won’t have something ready until at least 2017 at the earliest. However, Marek did give us some slight hope in the forthcoming ILX refresh.
“There are changes coming, and then there are more changes coming. It’s not what our direction is going to be, but it’s a step in that direction,” Marek said in reference to the ILX.
“There are lots of resources and activity going into making Acura back into what it was.”