While we’re sure you’ve already seen the trademark red and yellow Roll Up The Rim Cups yesterday, Toyota has sent us a reminder of the 2013 RAV4 being the top prize this year.

Since 2006, Tim Hortons has aligned itself with the Japanese automaker and the new RAV4 will be the third time the compact utility is offered in the contest. A total of 40 RAV4s in all-wheel-drive Limited trim will be available to win via Rick Rim Rolling.

This might not tickle the enthusiast brow for most of us, but at least it isn’t 2001’s prize of a Pontiac Aztec.

Press release below for those of you looking to take a nap at work today.


Roll up the Rim to win Canada’s popular compact SUV – the all-new 2013 Toyota RAV4

TORONTO, ON., (February 18, 2013) – How do you make Canada’s favourite cup of coffee even better? Add a chance to win one of 40 all-new, Canadian-made RAV4s.

For this year’s RRRoll Up The Rim To Win® Contest – which starts today – Toyota Canada and Tim Hortons are teaming up for their eighth year of Canada’s favourite coffee contest.

“The 2013 Toyota RAV4 is built right here in Canada, and it’s designed to get Canadians to the fun activities they love – whether it’s to the hockey rink, on a camping trip, or anywhere else their leisure time takes them,” said Stephen Beatty, Managing Director of Toyota Canada Inc. “That makes the RAV4 a perfect fit for this contest, because there’s also nothing more Canadian than stopping at a Tim’s along the way.”

The new 2013 Toyota RAV4, with its bold and athletic design, is the fourth generation of the world’s original compact sport utility vehicle. Canadian drivers will be able to enjoy more time at play thanks to the RAV4’s winning combination of a fun-to-drive spirit, versatility and efficiency.

With a fuel-efficient four-cylinder engine, new six-speed transmission, available dynamic torque control, two-row seating for five, and a host of available in-cabin technologies, the RAV4 offers a nuanced balance of performance and all-around capability, including class-leading cargo capacity with rear seats folded down, class-leading eight standard airbags, a premium interior and a compelling array of standard features.

The RAV4 for this contest will be the AWD LTD model. The vehicle will be featured on RRRoll Up The Rim To Win® cups, in television and radio advertising, on outdoor advertising such as billboards and transit shelters, and on in-store displays at participating Tim Hortons locations across Canada.

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