P90072393Goodwood, England – One hundred Rolls-Royces paraded through London last Sunday to mark the 100th birthday of the Spirit of Ecstasy, the “flying lady” mascot that was first used on the cars in 1911.

“The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars. “She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. This centenary drive was a fitting tribute to such an important figure for our company.”

The drive passed several significant locations, including the birthplace of Charles Rolls and the studio where sculptor Charles Sykes is said to have created the famous design.

The cars included fifteen Phantom and Ghost models supplied by Rolls-Royce, and 85 classic and vintage vehicles driven by members of the Rolls-Royce Enthusiasts Club.

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