July 6, 2006
Rolls-Royce joins MTV to fight HIV and AIDS
Goodwood, England – Rolls-Royce has joined with MTV to raise $25,000 for the Staying Alive Foundation, a global organization dedicated to preventing the spread of HIV and AIDS. At last year’s MTV European Music Awards in Lisbon, Rolls-Royce provided a new Phantom and invited artists to autograph the back seat.
The seat, with autographs from more than 20 major celebrities, was then removed from the car and turned into a sofa by U.K. furniture designer Nick Gutfreund. It was subsequently purchased by Hard Rock for $25,000, which Rolls-Royce donated to the Staying Alive Foundation.
“We are delighted to have been involved with MTV and Hard Rock on such an innovative project, and one that has raised a considerable sum of money to assist Staying Alive in their continued efforts to prevent the spread of HIV and AIDS,” says Rolls-Royce Motor Cars Chairman and Chief Executive Ian Robertson.
Celebrities who signed the sofa included Anastacia, Black Eyed Peas, Brittany Murphy, Coldplay, Nelly Furtado, Craig David, Bob Geldof, Shakira, Akon, Alison Goldfrapp, Chemical Brothers, Borat (Sacha Baron Cohen), footballer Diego Luna, Foo Fighters, actor Gael Garcia Bernal, Green Day, Formula 1 driver Jenson Button, footballer Luis Figo, Sean Paul, Shaggy, Sugababes, TATU and the MTV presenters Tim Kash and Trevor Nelson.