Goodwood, England – For the first time in its history, Rolls-Royce will enter the South American market. The company is working with future dealers in Brazil and Chile.
“I am delighted to announce our plans for entry into the South American market,” said Torsten Müller-Ötvös, CEO of Rolls-Royce. “Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”
The Via Italia Group is the appointed future dealer in Brazil, while Williamson Balfour Motors will be the dealer in Chile. Both are working towards full dealership openings in March 2012.