Goodwood, England – Rolls-Royce has announced the 102EX, an all-electric version of its Phantom, which will debut at the Geneva Motor Show in March. While the company has no plans to put the car into production, it will serve as a test bed for possible future alternative drivetrains.

“We have engineered the world’s first battery-electric vehicle for the ultra-luxury segment,” said Torsten Müller-Ötvös, CEO of Rolls-Royce. “With this vehicle, we begin an exploration into alternative drivetrains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The 102EX will go on a global tour, including Europe, the Middle East, Asia and North America, with Rolls-Royce owners being offered the chance to test-drive it and give feedback on the vehicle. The company said that testing will include the car’s ability to deliver acceptable range between charges, operation in extreme weather conditions, and reliability and quality that will meet customer expectations.

“I must be convinced that any alternative drivetrain we choose for the future delivers an authentic Rolls-Royce experience,” Müller-Ötvös said. “It must be technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

The company has launched a Web site, Electric Luxury, to provide more information and follow the car’s progress on its tour.

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