Montreal, Quebec -Rolls-Royce has opened a new dealership in Montreal, the third franchise to be established in Canada and the automaker’s return to Quebec after an eight-year absence.

The franchise has been awarded to Norman Hébert and Gad Bitton, principal senior executives of Première Automotive Partners and, respectively, the presidents and CEOs of Groupe Park Avenue and Holand Automotive Group.

“North America is Rolls-Royce’s largest market,” said Torsten Müller-Ötvös, CEO of Rolls Royce Motor Cars. “With the addition of our new Montreal franchise, partnering our Toronto and Vancouver dealerships, we can now serve our customers wherever they may be in Canada.”

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