October 25, 2007

Rolls-Royce confirms factory expansion plans

Goodwood, England – Rolls-Royce has confirmed that it will expand its production facilities at Goodwood, England, within the existing footprint of the building. Among the changes will be the addition of a second assembly line in 2008.

The two lines will run simultaneously, with one producing the existing Phantom models and the other the new model series. A second working shift will be introduced in 2009.

The company will also expand its wood and leather shops and its paint facilities; 24-hour production will be introduced for some specialist areas, and a new handling system for the bodies and a new paint application technology will be installed. The company expects to hire several hundred new workers over the next two years.

Phantom sales continue to increase, with sales up to September 2007 up by 22 per cent over the same period in 2006. Orders for four-door models stretch into 2008, while orders for the new Phantom Drophead Coupe extend to the end of 2008. The company says that nine out of ten cars leaving Goodwood feature “Bespoke” content – specially-tailored customer features which do not appear on the options list.

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