December 2, 2004

Rising raw materials prices force price increases at Bridgestone Firestone

Mississauga, Ontario – Bridgestone/Firestone has announced price increases on the
company’s tire lines. The increases, which will be effective January 1, 2005, and
will affect the replacement, original equipment and export channels, are as follows:
up to 5% on passenger and light truck tires; up to 7% on truck and bus tires, and
up to 10% or more on agricultural and off-the-road tires. The price increases will
affect Bridgestone, Firestone, Dayton, associate and private brand tires.

According to Mark Emkes, CEO and Chairman of Bridgestone Americas Holding, Inc.,
parent company of BFCA and BFNT, “Our tire companies are facing an unprecedented
continuation of rising raw material prices on a number of different fronts. From
steel to petroleum to rubber chemicals, we have seen cost increases that simply can
not be offset by the increases in efficiencies and productivity that we have
implemented at all levels of our company. The action we announced today is a
necessary step in addressing these escalating costs.”

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