November 16, 2007

RCMP Commissioner launches MADD Canada’s Project Red Ribbon campaign

Ottawa, Ontario – RCMP Commissioner William Elliott headlined the launch ceremony of Mothers Against Drunk Driving (MADD) Canada’s national Project Red Ribbon campaign yesterday on Parliament Hill. The program is a public awareness effort for sober driving throughout the holiday season.

“We hope this holiday season is without an impaired driving death or injury, and we call on all Canadians to do their part so that the holidays are times of joy and not sorrow,” said Margaret Miller, MADD National President. “We can all make the commitment to drive sober. We can all call 911 if we see a suspected impaired driver. These two actions will make our roads safer and they have the potential to significantly reduce impaired driving deaths and injuries.”

More than four million red ribbons are distributed across the country by MADD Canada volunteers and the organization’s sponsor throughout the campaign. Canadians are asked to display a red ribbon on their vehicle or their car keys, purse, backpack or other person item. “By displaying the MADD Canada red ribbon, you make a personal commitment to drive sober,” Miller said. “The red ribbon is a tribute to honour those who have been killed or injured in impaired driving crashes. It serves as a constant message to people on the roads to drive safe and sober.”

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