Windsor, Ont., – Ram Truck announced today that it will develop a new large van for the North American market. This new van will serve to further strengthen Ram’s competitive prowess in a growing commercial market and will add to its ongoing commitment of delivering the best value, capability and technology to commercial customers across Canada.
The 2014 Ram ProMaster will go on sale beginning in the 3rd quarter 2013 and will join the smaller, but highly capable Ram Cargo Van as an additional van offering to compete with other full-size commercial vans.
“The Ram ProMaster further strengthens our commercial lineup, offering a full line of work trucks and vans,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “As the Ram Truck Brand continues to gain share and grow sales in the retail truck market, we will be just as aggressive in our goal to be a commercial truck market leader.”
“We feel that from a product-feature and launch timing standpoint, the all-new Ram ProMaster van is going to be a home run with commercial customers,” added Diaz. ”Our relationship with Fiat, one of the world’s foremost commercial truck makers, has given us access to great products and technology that will resonate with our U.S. and Canadian Ram Truck customers.”
Based on the successful Fiat Ducato, the Ram ProMaster will be significantly redesigned with familiar Ram Truck styling cues, offering features and powertrains preferred by North American commercial customers.