Soundtrack in TV spot gets GM into hot water.
General Motors is evaluating their approval process for creative advertising after it was forced to pull a TV spot here in Canada.
The spot (embedded above) features the track “Booty Swing” from Parov Stelar, a song that samples heavily from “Oriental Swing” by Lil Hardin Armstrong, Louis Armstrong’s second wife. The original song was recorded by Armstrong back in 1938 and contains some lyrics which one newspaper in China labelled as racist.
The song was used as the theme for a Canadian advertisement for the Chevrolet Trax and on some General Motors websites in Europe. It has since been removed from those sites.
[Source: Automotive News]