September 28, 2004
Racing driver Kelly Williams promotes “Be Car Care Aware” campaign
Toronto, Ontario – Kelly Williams, the first and only female driver to participate for 10 years in the history of CASCAR racing, is making pit stops in seven cities across Canada to raise the flag on Car Care Canada’s new ‘Be Car Care Aware’ campaign. As a race-car driver, safety promoter and educator, Kelly Williams knows cars, vehicle maintenance and road safety.
“October is ‘Car Safety Month’ and a critical time for Canadian motorists to take a closer look at their vehicles before the rubber hits the road this winter,” says Marc Brazeau, Vice President, Car Care Canada, a not for profit organization devoted to vehicle safety. “Our organization estimates there is $2-billion in unperformed automotive maintenance work in Canada that could result in vehicle breakdown, increased costs, or personal injury.”
“Be Car Care Aware” is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. Launched during October’s Car Care Safety Month, the campaign’s goal is to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, the environment and protecting your vehicle investment, the campaign is spearheaded by Car Care Canada, a non-profit advocacy group that is the leading source for research, education and communication about the automotive aftermarket industry in Canada.
- Halifax – Tuesday, October 5
- Ottawa – Wednesday, October 6
- Toronto – Thursday and Friday, October 7 and 8
- Winnipeg – Tuesday, October 12
- Edmonton – Wednesday, October 13
- Calgary – Thursday, October 14
- Vancouver – Tuesday, October 26