April 12, 2006
Rabbit nameplate to replace Golf moniker in North America
Auburn Hills, Michigan – In a surprise move, Volkswagen announced that its new fifth generation Golf is going back to its roots with the original Rabbit nameplate for the Canadian and U.S. markets.
“The Rabbit was always exclusive to the U.S. and Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit,” said Volkswagen’s Director of Brand Innovation, Kerri Martin. “The reintroduction of the Rabbit represents Volkswagen’s commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name.” “Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this,” Martin added.
The Rabbit goes on sale this Summer in both two and four-door versions.