July 8, 2004
R.L. Polk announces vehicles that sell best in the summer
Southfield, Michigan – According to R. L. Polk & Co., registrations in the United States of many coupes, convertibles and prestige vehicles peak during the summer months with 40 percent or more of total registrations falling between the months of May and August.
While the overall market sold 34.9 percent of its vehicles in the summer of 2003, convertibles did nearly 40 percent of their business from May to August of last year. The convertibles with the highest percentage of 2003 summer registrations were the Bentley Azure (47.3 percent), Ford Mustang (45.7 percent), Chrysler Sebring (45.1 percent), Mazda Miata (44.7 percent) and the Saab 9-3 (44.7 percent).
“Summer is the season for pleasure driving and road-tripping throughout the country,” said Lonnie Miller, director of Polk Analytical Solutions. “Judging by the vehicles that sell best during the summer months, people are choosing to drive sports cars, convertibles or prestige vehicles.”
The top five vehicles with the highest percentage of 2003 annual sales made during the summer months were prestige models: Lamborghini Murcielago (48.0 percent), Lotus Esprit (47.6 percent), Acura NS-X (47.4 percent), Bentley Azure (47.3 percent) and the BMW M5 (45.1 percent). Annual unit registrations for these prestige specialty vehicles tend to fall in low volumes ranging from roughly 50 units for the Bentley Azure to over 1,500 units for the BMW M5.