January 15, 2004
Production of PT Cruiser convertible begins in Mexico
Toluca, Mexico – Production of the new 2005 Chrysler PT Cruiser Convertible began yesterday at the company’s Toluca, Mexico assembly plant, the same facility that produces the PT Cruiser sedan.
Chrysler Group invested approximately $45 million in tooling and equipment at Toluca Assembly for the new Convertible production. The company also implemented a cross-functional team that was able to maintain production of the PT Cruiser sedan while managing the equipment changeover for the launch. The result was a rolling launch with no loss of production.
During the rolling launch, pre-production Convertibles were built and tested on the same assembly line where the PT Cruiser sedan is manufactured, steadily ramping up while not compromising existing production at the plant. The launch team was able to verify the quality of the equipment and new manufacturing processes, enabling a faster ramp-up.
Approximately 2,000 employees joined Dieter Zetsche, President and CEO for Chrysler Group; Wolfgang Bernhard, Chief Operating Officer; Joe Eberhardt, Executive Vice President, Global Sales and Marketing; Roberto Gutierrez, Vice President, Mexico Manufacturing Operations; as well as Hugo Diaz Covarrubias, President of the Mexican Union to mark the occasion.
“The entire team at the plant contributed to the successful operations we’ve seen at Toluca Assembly,” stated Roberto Gutierrez, Vice President of Mexico Manufacturing Operations, Chrysler Group. “From the ongoing production of PT Cruiser to the rolling changeover, we achieved positive gains in productivity and quality, without missing a day of production.”