Mississauga, Ontario – Porsche Cars Canada has partnered with select private ski clubs in Ontario, offering members a chance to ride with a race driver and win branded merchandise.
The company is extending its successful Winter Sports campaign by partnering with Devil’s Glen, Osler Bluff, Alpine and Caledon Ski Clubs. Starting January 28, Porsche vehicles will be displayed at the clubs.
“The members of these clubs are as active during the winter as they are the rest of the year,” said Jasmin Rawlinson, Porsche Canada’s director of marketing. “These are just our kind of customers, and we want to show them that, just because it is winter, they don’t need to compromise by driving a less sporty car.”
The display cars are equipped with winter wheel and tire packages, roof racks and other cold weather gear. Participants will be offered short test rides with racing driver and Porsche Sport Driving School instructor Jonathan Urlin, and there will be draws for Porsche merchandise at each event.
Those who take test-drives at Toronto-area dealers within 30 days will receive Porsche Design Driver’s Selection vouchers, and anyone who purchases a vehicle within 90 days will receive a free roof transport system and ski/snowboard carrier, or a $750 Porsche Tequipment voucher.