April 25, 2006

Porsche named most prestigious luxury brand in 2006

Atlanta, Georgia – The New York-based Luxury Institute has rated Porsche the most prestigious luxury automobile for 2006, topping a field of thirteen brands including Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes, Saab and Volvo. Porsche was also singled out for making customers feel special throughout the entire ownership experience.

The Luxury Institute uses its Luxury Brand Status Index (LBSI) to measure the value and equity of leading luxury brands by surveying a nationally representative sample of more than 500 households with a US$200,000 minimum gross annual income, and minimum net worth of US$750,000.

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