Stuttgart, Germany – Porsche has celebrated the official opening of the new Porsche Museum in Stuttgart-Zuffenhausen. Dr. Wendelin Wiedeking, Chairman of the Board of Porsche AG, welcomed dignitaries to a special ceremony to commemorate the opening.

The museum will open for the first time to the public on Saturday, January 31.

“This is our new business card on the Porscheplatz,” Wiedeking said. “At this meeting point, we welcome our international customers, as well as numerous people from all over the world who themselves may not drive a Porsche, but are nonetheless fascinated by our sports cars. While the bold architecture of the building reflects the individuality, self-confidence and orientation towards the future of Porsche itself, the exhibition with the turnkey sports cars from the Museum on Wheels, which are always ready to spring into action, breathes plenty of life into the company’s history. We will not only use the museum as an exhibition, but also as a communication platform, as a permanent, integral part of the ongoing dialogue which Porsche conducts with the public.”

The museum emcompasses 5,600 square metres of exhibition space, with room for approximately 80 historic vehicles and more than 200 small exhibits from the company’s history. The museum also includes conference areas for events, a roof terrace, a restaurant and the company’s historical archives, along with a museum workshop for museum vehicles as well as historic vehicles owned by customers.

The museum, designed entirely in white with its exhibition area resting on three single supports, took three years to construct; it replaces a previous museum that could only accommodate 20 exhibits, and welcomed about 80,000 visitors each year. The company is expecting at least 200,000 visitors annually to the new museum.


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