February 20, 2003

Porsche chooses Michelin Diamaris tires for Cayenne SUV

Birmingham, Alabama – Porsche has chosen the Michelin Diamaris 20 inch tire to be standard equipment on its new Cayenne S and Cayenne Turbo SUVs. Michelin and Porsche worked closely together to develop a tire that fit the unique demands of the Cayenne. The Porsche Cayenne is the first SUV that can go 265 km/h (165 mph), and the Diamaris tire is rated to 290 km/h (180 mph). The Diamaris tires blend high-speed capability, load carrying capacity, and both dry road and wet cornering and braking characteristics. In addition, the tires are tuned to deliver ride comfort while minimizing road noise.

“The Michelin Diamaris tires are some very, very serious rubber,” said Tom Chubb, vice president of marketing, Michelin Automotive Industry Division. “We’ve used the same tread compound strategy as our Michelin Pilot Sport 2 tires that will outfit the upcoming Carerra GT. The result is an unheard of performance capability for an SUV tire.”

The Michelin and Porsche Cayenne partnership is an extension of a relationship that Michelin and Porsche have developed for street and competition tires. This formal, international technical and marketing partnership is one of only two such partnerships that Porsche has forged (the second is Mobil Oil). It includes programs such as production vehicle tires and joint international motorsports programs including the American LeMans Series (ALMS) and the Porsche Michelin SuperCup (PMSC).

“Michelin and Porsche have a shared passion for ultra-high performance,” Chubb said. “By working together our goal is to make the Porsche ownership experience better than ever.”

Other Porsche vehicles fitted with Michelin tires include the Porsche 911, GT2, GT3 and Boxster, which ride on Michelin Pilot Sport performance street tires. The Porsche 911, 928, 968, 944 and Boxster also are fitted with Michelin Pilot SX MXX3 tires for the ultimate in wet and dry performance.

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