June 26, 2003
Porsche Cars North America introduces certified used car program
Atlanta, Georgia – Porsche Cars North America Inc. (PCNA) has introduced a certifed used car program called Porsche Approved Certified Pre-Owned. In the program, used Porsches undergo a mechanical inspection and offer an extended warranty. The program is intended to bring younger buyers to the Porsche brand, strengthen brand loyalty and awareness, and increase the value of pre-owned Porsches.
Key elements of the program are a 100-point mechanical and appearance inspection backed by the manufacturer’s limited vehicle warranty extension and roadside assistance program. The program extends the car’s original four-year/80-thousand kilometre warranty by an additional two years or 80 thousand kilometers. For those cars that are out of warranty, the plan covers them for two years or up to 160 thousand total kilometres.
Porsche Approved Certified Pre-Owned applies to all Porsche models originally sold through PCNA authorized dealers and put into service within the last eight years. Only 1998 and newer models are eligible for PFS financing and leasing.
“Response has been extremely positive,” said Peter Schwarzenbauer, PCNA President and CEO. “This is a very agreeable situation for customers and dealers. Dealers can increase traffic and build relationships with new customers, while the customers get a car they can trust from a source they know.”