September 16, 2005
Pontiac will debut Torrent on Survivor television show
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Detroit, Michigan – Following the launch of vehicles on television shows “Oprah” and “The Apprentice”, Pontiac has partnered with “Survivor: Guatemala” to launch its new Torrent SUV.
Six former participants from the show hit the “urban jungle” in Pontiac Torrents during the launch of “Survivor Search in the City” on the reality show. The participants will drive new Torrents as they go about their daily lives. Consumers will be asked to find one of them and snap a picture with the vehicle for the chance to win a new Torrent.
The “Survivor” participants will keep daily on-line journals about their experiences and whereabouts, which can be accessed at www.cbs.com.